Senior Web Tracking Analyst, Marketing - Oslo, Norway

Required Skills

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Requirements

• Bachelor’s degree in Computer Science, Data Analytics, Statistics, Marketing, or a related field.
• Hands-on experience with Google Tag Manager and strong understanding of data layer design.
• Working knowledge of web analytics tools (e.g., Amplitude).
• Proficiency in SQL and familiarity with data warehouses (e.g., Snowflake) and data modeling (e.g., dbt).
• Basic understanding of JavaScript and how it applies to web tracking implementations.
• Solid understanding of digital marketing channels (paid search, paid social, display, email, organic, events) and their tracking requirements.
• Experience setting up integrations between analytics tools and advertising platforms.
• Experience with customer communication tools such as Braze, including a strong understanding of how to pass data from Amplitude and Snowflake into Braze for lifecycle campaign activation.
• Ability to define, monitor, and interpret conversion-related KPIs (e.g., conversion rate, funnel drop-off %, activation and retention rates, experiment uplift) to drive measurable improvements.
• Familiarity with behavioral and journey analytics tools (e.g., Hotjar, Contentsquare, FullStory, PostHog).
• Strong attention to detail and ability to troubleshoot technical tracking issues.
• Excellent communication skills; able to translate technical tracking concepts into clear guidance for marketing and operations stakeholders.
• Experience working in fast-paced, high-growth B2B SaaS environments is a plus.

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access